architecture control plane simulate library physics engine
operating doctrine

Governed Revenue
Architecture

An agentic orchestration & control plane for modern GTM. Constrained by economics. Governed by thresholds. Auditable by design.

declaration

What this is

A revenue operating system for AI-native environments. Not a dashboard. Infrastructure.

layer 06
Economic Segmentation
What deserves capital
layer 04
Dual-Signal Probability
What is ready vs what is moving
layer 02
Agent-Governed Orchestration
What operators execute
layer 01
Closed-Loop Correction
What learning adjusts
provenance
Provenance Tracking
What ensures accountability
ledger
Stage-Ledger Discipline
What finance trusts
boundary

What this is not

a funnel redesign an attribution model an ABM strategy a marketing automation upgrade vendor-defined scoring
constrained probabilistic revenue system bounded by economics governed by thresholds auditable by design

If brand conflicts with revenue density, gravity wins.

the shift

The Paradigm Shift

old
Channel → Touchpoint → Stage → Revenue → Credit
new
Signal Shift → Probability Δ → Stage Movement → Revenue → Recalibration

Attribution describes the past. Probability governs the present. Economics constrain the future.

urgency

Why now

AI multiplies signal density. Automation multiplies execution velocity. Vendors multiply black boxes. Without governance: probability drifts, pipeline inflates, CAC hides, forecasts distort, capital misallocates.

Autonomy without constraint is fragility. Governed Revenue Architecture installs constraint before autonomy.

core doctrine
Segments prioritize.
Agents operate within bounds.
Ledger records financial truth.
Learning corrects prediction error.
Provenance audits every decision.
Economic gravity anchors all layers.

Commodity telemetry may be external. Judgment authority remains internal.

structure

Seven layers. One spine.

Economic GravityAnchors the system. No layer overrides economics.
ICP ClusteringDirects capital. Dual-dimension: density + receptivity.
Signal InterpretationSeparates structural readiness from behavioral motion.
PositioningTranslates economics into market-facing narrative.
OrchestrationRoutes execution across seven motion domains.
Revenue FeedbackRecalibrates weights through prediction error.
ProvenanceEnsures traceability across every decision.

Execution is adaptive. Authority is bounded.

discipline

Implementation discipline

→Normalize identity before orchestration.
→Split acquisition by motion, not channel.
→Separate ledger truth from forecast probability.
→Bound adaptive learning with economic constraints.
→Define governance before deploying agents.
→Simulate before scaling.

Build the spine. Then deploy the control plane.

simulation lab

Run your revenue through the control plane

Input your economics. The simulator calculates required pipeline, budget envelopes, and segment-weighted capital allocation.

revenue physics calculator
new logos required
—
to hit ARR target at given ACV
required pipeline
—
coverage multiple applied
required opportunities
—
at stated win rate
total acquisition budget
—
logos x blended CAC
ltv:cac ratio
—
assumes 3-year LTV at 75% margin
quarterly velocity
—
opps per quarter at cycle length

This site ships the doctrine and simulation first. The orchestration layer comes next.

outcome

What this enables

Capital-Efficient Allocation
By segment, not by department
Probability-Weighted Routing
Instead of volume chasing
Reduced Attribution Conflict
Credit subordinated to causality
Faster Correction Cycles
Learning latency as primary KPI
Transparent AI Governance
Provenance across every decision
Portfolio Compounding
Cross-asset learning advantage

Not more campaigns. Better economics.

architecture library
screen 01
Spine
Seven layers, agents, formulas, governance
screen 02
Sovereignty Map
Build vs buy decision matrix
screen 03
Motion Map
Seven acquisition mode lanes
screen 04
Lexicon
Constitutional terminology appendix
screen 05
Identity Graph
Object relationship normalization
screen 06
Provenance
Audit spine — epistemic constraint
screen 07
Agent Specs
Spec template, registry, build sequence
screen 08
Infrastructure
Eight-layer stack, MVP survival kit
tool
Physics Engine
Multi-segment scenario modeling & drift analysis
This is not incremental
optimization. It is
structural replacement.
governed revenue architecture
marketing the control plane by being the control plane.